14 May Our reliance on cars could start booming!
Although many have been off the road during lockdown, research is showing that the desire to drive may surge in a post-pandemic world.
The pandemic has increased the importance of the personal vehicle and in-dash infotainment today, versus pre-COVID, and this is especially true for Millennials and Gen Z, according to results from a national CARAVAN® survey conducted by ENGINE Insights.
Some kew factors of why people are driving more is:
- Personal Vehicle Grows in Importance – Place of Refuge
- Radio Indispensable, Pandemic Influences Content
- Other Forms of Transportation Is Risky – buses, trains, subways etc.
Key highlights from the survey
- 47 percent of all vehicle owners surveyed feel their personal vehicle is more important than ever to them today versus pre-COVID.
- 62 percent with children in the household report their vehicle is more important than ever, versus just 39 percent of those with no children. Over one-third feel their vehicle offers a place of refuge during these challenging times.
- 91 percent of vehicle owners surveyed believe it is important to have radio in their dashboard, with 72 percent saying it is indispensable or very important.
- 78 percent of Millennials say radio in the dashboard is indispensable versus 69 percent of their generational counterparts.
- 64 percent of Gen Z/61percent of Millennials/65 percent with children place greater importance on dashboard entertainment/information today versus pre-COVID.
- 80 percent of all respondents say it is important for their in-vehicle dashboard entertainment to be personalized to their particular tastes and interests.
About Shop4Tires
Now more than ever, vehicle safety and maintenance is important to life of your vehicle. At Shop4Tires, we are here to help. Learn more about our affordable rates and amazing customer service. Call us today!
SOURCE: CARAVAN® survey conducted by ENGINE Insights.